ProductAds is a Pointy service which lets you easily create Google AdWords for every product you have on Pointy.
While Pointy works very hard to ensure you appear in Google searches, search rankings are competitive and the amount of traffic to your page depends on factors which we cannot entirely control. ProductAds is an optional paid advertising service which delivers additional traffic, over and above what we can achieve for free. It complements our normal Pointy service, and gives your shop an extra competitive edge.
With ProductAds enabled, a customer searching for a product you stock on Google will see a highly optimised ad which directs them to your shop. You choose your daily budget and the area around your shop you wish to target with these ads. Your budget is only spent if people click on your ads: if not enough people nearby are searching, you won't spend your full budget. You can read more about this service here.